Six Strategies for Successful marketing free essay sample

Six Strategies for Successful Niche Marketing Arun Kaile Long tail marketing is a method to grow sales while reducing the cost per sale by targeted approach, optimizing product supply chain to niche markets. This approach allows them to sidestep the competition in huge open markets. Offering products as per the customer’s preference within their disposal through appropriate distribution will reduce marketing costs and increase sales margin. The following six strategies can be implemented by a company to gain good profits for sales of their products and services Target Carefully: Identifying markets where there is a distress about the existing products or the consumers are in need of a new product for their own purposes. Such a market acts as good target, and the product that would be offered as a substitute to existing product or new product should be better in terms of consumer’s preferences and performance. It is not easy to find target markets, but they can be found through good research and study to fulfill the customers liking. We will write a custom essay sample on Six Strategies for Successful marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Listen to you Customers: There are lot products that are not advertised, but the consumers know about these products. How? It is through online rating and mouth publicity about the products. A company should always listen to what their customers have to say about their product and act immediately to make it better. The advantage of online ratings and comments is that consumer’s state their likes and dislikes about the product and that feedback will help the producer to act and make the product better as consumers liking. The great American beer festivals in which, the small brewers participate every year to approach the professional critics and passionate beer drinkers. Control Production Costs: A company might offer a wide range of products and variations within a product. But it is not must for the company to have inventory of all the combinations, variations offered in the catalogue of the product. When a customer places an order for what he desires for with including variations, the production line can then react to the order by assembling everything. Hence by optimizing the production line, process production costs can be reduced and customer can be offered what he wants. Ray-Ban offers a variety of sunglasses in shapes, colors and lenses. It need not manufacture all combinations and have an inventory, but can make it when a customer orders for it. Control Distribution Costs: Distribution costs should also be controlled. It is hard to forecast the demand for product which ordered wanted by customers in limited quantity. But the company can react to customers demand when it is ordered. Flexible inventory allocation is another way to keep distribution costs under control. Shared distribution and selling products online are also other ways to control the distribution costs, given the availability of product as customers need is properly regulated. Some Apparent Losers are Worth Keeping: With the advancement of technology and changes in trending markets, many products that were good till last year might become obsolete and not required any more. But eliminating such products out of the offerings is not a good idea. It is ok to retain them for a certain period of time, because they might contribute to the tagline of â€Å"A-Z services†, or â€Å"we have everything†. Amazon retains a lot of old books are rarely ordered or not ordered anymore, but Amazon now acts as a centralized location for all books and someone down the line might need those books someday. Prune your Portfolio Ruthlessly: A company might have started with many variations and offerings of its product. But some of those variations within the product are not in demand at all due to change in trends and times. So a company should be able identify that there is no more demand for that product variation and stop its production. Computer mouse manufactures should now focus on producing optical mouse (cheaper and easy to use) than producing the old style roller ball mouse. By carefully harnessing and implementing these above mentioned six strategies, the company can generate good amount of products with lower production and distribution costs. Consumers of today have more knowledge about various products and are careful in choosing the right product for their needs with the available options and various brands in market. So a company should really act as per the consumers/customers choice and fulfill their requisites. Example: Netflix opened up a website that has a large stream of movies with different genres and many titles. Buy having everything online and unlimited access, it eliminated the distribution (delivery) costs to customer, makes suggestions to audience based on their interests(targeting customers), receives feedbacks through reviews, suggestions and adds new titles like Foreign movies and ESPN sports documentaries, TV shows etc. It retains even the least watched/searched titles, just to add to its collection and  reputation of the firm and it can act as a centralized location for all movies one day. Before there was this manual process where the customer has to go to a store and pick the DVD or movie they liked and had to return it back within a timeframe to avoid extra charges, but with entry of Netflix it has eliminated all these steps with the help of technology and relieved people of their movie watching woes. Netflix now has to focus on only adding more titles to it movies collection and maintaining its servers.

Canada Boundary

Fifty-four Forty or Fight- The U.S./Canada Boundary In 1818, the United States and the United Kingdom, which controlled British Canada, established a joint claim over the Oregon Territory, the region west of the Rocky Mountains and between 42 degrees north and 54 degrees 40 minutes north (the southern boundary of Russias Alaska territory). The territory included what now is Oregon, Washington, and Idaho, as well as land up the western coast of Canada. Joint control of the region worked for more than  a decade and a half, but ultimately the parties set out to divide Oregon. Americans there outnumbered the Brits in the 1830s, and in the 1840s, thousands more Americans headed there over the famed Oregon Trail with their Conestoga wagons. Belief in the United States Manifest Destiny A big issue of the day was Manifest Destiny or the belief that it was Gods will that Americans would control the North American continent from coast to coast, from sea to shining sea. The Louisiana Purchase had just about doubled the size of the United States in 1803, and now the government was looking at Mexico-controlled Texas, the Oregon Territory, and California. Manifest Destiny received its name in a newspaper editorial in 1845, though the philosophy had been very much in motion throughout the 19th century. The 1844 Democratic presidential candidate, James K. Polk, became a big promoter of Manifest Destiny as he ran on a platform of taking control over the entire Oregon Territory, as well as Texas and California. He used the famous campaign slogan Fifty-Four Forty or Fight!- named after the line of latitude serving as the territorys northern boundary. Polks plan was to claim the entire region and go to war over it with the British. The United States had  fought them twice before in relatively recent memory. Polk declared that the joint occupation with the British would end in one year.   In a surprise upset, Polk won the election with an electoral vote of 170 vs. 105 for Henry Clay. The popular vote was Polk, 1,337,243, to Clays 1,299,068. Americans Stream Into the Oregon Territory By 1846, the Americans in the territory outnumbered the British by  a ratio of 6-to1. Through negotiations with the British, the boundary between the United States and British Canada was established at 49 degrees north with the Treaty of Oregon in 1846. The exception to the 49th parallel boundary is that it turns south in the channel separating Vancouver Island from the mainland and then turns south and then west through the Juan de Fuca Strait. This maritime portion of the boundary wasnt officially demarcated until 1872. The boundary established by the Oregon Treaty still exists today between the United States and  Canada. Oregon became the nations 33rd state in 1859. Aftereffects After the Mexican-American War, fought from 1846 to 1848, the United States won the territory that became Texas, Wyoming, Colorado, Arizona, New Mexico, Nevada, and Utah. Every new state fueled the debate about slavery and which side any new territories should be on- and how the balance of power in Congress would be affected by each new state.

The relationship among professional values, ethics and career success Essay

The relationship among professional values, ethics and career success - Essay Example this issue, as some have argued that on long-term perspective; it is very essential and imperative to perform tasks while implementing professional values and remain ethical in the organization. Experts have noticed that employers seek to hire individuals with professional values. However, a number of adversaries (O’Donovan-Polten, 2001) of this school of thought have argued that in today’s business world, it has become very difficult to remain ethical, as managers and employers incline employees to perform some jobs while setting aside professional or ethical values in order to acquire more revenues. In this regard, employees end up in acting unethically to satisfy managers and employers that is a critical issue in this debate as whether tasks with unethical considerations performed for managers and employers will fall under professional values or not. It is an observation that a number of individuals focus on satisfying managers and employers personally rather than fulfilling the organizational tasks, in order to acquire quick promotion and personal benefits. Unfortunately, abovementioned has been the usual practice at jobs that deteriorated the professional values that were once essential for acquiring and maintaining jobs (Wines, 2006). In other words, experts have witnessed a transformation in the category of professional values that now focuses more on employer/manager’s satisfaction rather than fulfillment of organizational objectives and mission. At the same time, many optimists (O’Donovan-Polten, 2001) in the society believe that ethical values play a significant role in success of any career. Some experts have indicated that it is important for an individual to remain ethical in order to perform his/her job in an efficient manner, as once an employee remained unethical, he/she will end up being the same in the future as well, reducing the chances of getting success. However, it has now become very important for employers to remain ethical and